AdvertisementBudweiser: Goldfish by BudweiserWednesday, October 14, 2009 by kchungTitle: Budweiser: Goldfish What I Like About It: 1. The sharp colors of the beer bottles. 2. The way goldfish on the top right is staring down the beer. 3. The fact that this picture tells a story without words. Movistar: Agreements Campaign by Young & RubicamFriday, September 18, 2009 by kchungTitle: Movistar: Agreements Campaign What I Like About It: This is a cool advertising campaign for Movistar. It shows that two people from the complete opposite sides of the social spectrum can have something in common, and it does it by using talk bubbles as venn diagrams. It's a pretty clever concept, and it needs little to no explanation. If you look at the two men individually, their intrests are quite different, but once you add in the element of creating music and selling music, you have found some common ground to build on. It just goes to show that if you talk to someone enough, you will find some common ground. DHL: Faster than turning a pageSunday, September 13, 2009 by kchungTitle: DHL: Faster than turning a page What I Like About It: This is a great advertisement by DHL. It takes the idea of fast delivery and translates it perfectly to magazine format. It says that we can deliver your package as quick as a turn of the page. This is one of those advertisements that is really simple to execute, but is a very unique idea. Deep Blue by Saatchi & SaatchiTuesday, September 01, 2009 by kchungTitle: Deep Blue What I Like About It: Although this Quicksilver advertisement by Saatchi & Saatchi is not the most creative or clever one I've seen, I'm still oddly fond of it. It might be the way they turned a common pair of jeans into a scary looking sea creature, or the mysterious nature of the creation. I'm not quite sure. Either way, this campaign was successful in grabbing my attention, and isn't that all the advertisers want anyways? Pantone Rainbow by Bates 141Friday, August 21, 2009 by kchungTitle: Pantone Rainbow What I Like About It: This Pantone rainbow was a promotion designed by Bates 141 for a Basheer Graphic Books campaign on a college campus. The goal was to convince college students and faculty that "Pantone has the most color selection for their printing guidance". So they created a 8 x 4.5 meter rainbow made of more than 5,000 Pantone color chips and placed it in the middle of the campus. This is a truly clever advertising campaign that was both well thought out and well executed. Campaigns like this attract attention and help spread the word about companies or products much quicker than conventional methods. Hype Means Nothing Promotion by Hype Means NothingTuesday, July 14, 2009 by kchungTitle: Hype Means Nothing Promotion What I Like About It: This is a really clever promotion by Hype Means Nothing. If you can get pictures of a bunch of famous people doing the same thing, people will pay attention, no matter what it is. At least that's what caught my eye. I wonder if or how they got the rights to use all these pictures. Either way, it's still pretty awesome. It makes me want one of there shirts. Amnesty International: Eye tracking by the Jung von Matt Advertising AgencyWednesday, July 01, 2009 by kchungTitle: Amnesty International: Eye tracking What I Like About It: This advertisement makes great use of technology and does it in a simple way. When no one is looking at the ad, it shows an image of a man who is about to strike a woman. When someone looks at the ad, it shows the couple pretending to be happy. It does this through an eye tracking sensor above the image. The message behind the advertisement is "It happens when nobody is watching." This billboard helped garnered attention from newspapers and blogs, and helped spread the message. Pods "Giza" by Mato AtomMonday, June 29, 2009 by kchungTitle: Pods "Giza" What I Like About It: This is a still image from a Pods candy commercial spot. In the ad, the commentator first tells of the glory of the Pyramids of Giza, but goes on to say that they are nothing compared to Pods candy. This image shows tiny people constructing the candy in all its glory, as if it were an ancient structure to be cherished. The shot of the candy makes this piece stand out, and the people and background elements bring it together. Hitler vs. Chaplin (Hut Weber) by Serviceplan HamburgSaturday, June 27, 2009 by kchungTitle: Hitler vs. Chaplin (Hut Weber) What I Like About It: This advertisement takes two very different famous people, Adolf Hitler and Charlies Chaplin, and shows how much difference a hat can make. This advertisement is successful because of its shock value. Hitler and Chaplin are on opposite sides of the love/hate spectrum, which is why this ad will turn heads. NBA Finals 2009 on ABC by Adomas JazdauskasFriday, June 19, 2009 by kchungTitle: NBA Finals 2009 on ABC What I Like About It: It hurts me to do this, living in Orlando and all, but this piece is just too good not to like. The floorboards and action lines draw your attention to Kobe, and his stare portrays determination and dedication. Including the Staples Center was a nice touch. It helps to set the scene and was included so that it doesn't distract you from the main subject. |





















